Coffee Cup

Where right brain meets left brain.

While the artistry behind producing authentic, hand-crafted specialty coffee is what Coffee Bean International was founded upon, we (and our customers) wouldn’t be nearly so successful without our Account Services department. They are dedicated to delivering the best coffee program in terms of coffee quality, beverage preparation and service, as well as to building awareness for your program with promotional and menu strategies.

Account Management

How do you compete on quality? 1) Product execution (click on the Training tab). 2) You cue quality. It’s easy and it’s inexpensive. And your customers will take notice. Let's have a conversation about what it takes to create the perception of coffee quality right when the customer walks through the door.

Promotions and Events

When you have great coffee, tasting is believing. We can help you put together an engaging promotional plan that maximizes trial, at a cost that fits your budget.

Forecasting

With deep ties throughout the supply chain and decades of experience planning coffee buys around seasonal harvests, consumer demand and inventory optimization, we’re able to help you manage your gross margins while ensuring consistent supply year round.

A dynamic offering

We don’t stop at House Blend. Let’s design a custom program that’s dynamic, with exciting seasonal offerings and exotic rare selections that move on and off the menu throughout the year. Let’s make a statement that your restaurant is in the coffee business.

creativelab

Imagine a full-service branding agency that focused exclusively on coffee. That’s the creativelab. Services include identity, packaging, print, merchandisers, kiosk design, promo campaigns, and more.

Brand Identity

Your brand identity is your signature, it’s how your coffee brand is understood, remembered, and identified in a sea of like-products. Our creativelab combines top-agency talent with unmatched category experience to created coffee-credible, differentiated brands.

Package Design

Product trial starts with smart packaging design. The creativelab will develop multiple design concepts, and then help you understand the messaging hierarchy that matches the consumer decision-making process—in coffee.

Signage and Graphics

Embellish your coffee section with innovative designs and messages that fit into your store’s current aesthetic, and your brand’s personality. We want the purchase decision to be easy, and informed.

Merchandising and Display

Retail sales is a nice piece of the coffee profitability equation, and it allows your brand to enter your customers’ homes. Effective coffee merchandising can be done on shelf or off. The creativelab has pre-vetted best-in-class fixtures and displays, customizable for multiple store formats.

Marketing

Our marketing team delivers deep experience working with some of the biggest brands in the world. Our goal is to create a partnership formed on an informed product strategy so you can close the gap between your brand and the leading national brands.

Brand Strategy

An audit of your current brand and how it communicates to coffee drinkers will allow us to understand, update, and differentiate a new way forward. We will work with you to position your brand with a unique personality and promise that tells your coffee story, capturing the imagination—and loyalty—of your customers.

Market Insights

From new brands to new growers to changing consumer behavior, the coffee category is as dynamic as any. From our own custom primary research analytics, to our current macro perspective, we’ll help you make informed strategy decisions on your shelf.

eMarketing

There has never been a more crucial time to engage with your customer online. Tap into our eMarketing expertise build your own coffee microsite, social media strategy, and eCommerce platform.

Coffee Content

The specialty coffee consumer seeks credible information. We can help you tell the detailed and authentic stories behind your specialty coffees, from the farms, to the artisan roasting process, to how to make the perfect brew.

Innovation

Coffee innovation is our business. We invite you to come visit our new coffee concept in downtown Portland, Public DomainTM. Learn about our store design research process, our menu strategy, and our coffee-geek approach to service and barista training.

Training

As you probably already know, execution at the store level is the most important piece of a successful coffee program. Take advantage of our proprietary train-the-trainer coffee module, it’s the best way to build a coffee culture.

Barista

Inconsistent drink preparation simply isn’t an option. That’s why we provide hands-on training by our baristas to ensure your team’s skills, knowledge and passion are where they need to be for success.

Customer Service

Coffee credibility is gained one neighborhood at a time. And more often than not, it’s the person behind the counter that makes you or breaks you. Let’s have a conversation about what excellent customer service means in the coffee biz.

Coffee 101

Is there any better talk than coffee talk? Having your employees show knowledge of and passion for coffee is a great springboard for inspiring coffeehouse conversations, and key to establishing your business as a Coffee Destination. Our proprietary training programs educate and inspire discussions today, and empower your managers with the ability to train new hires throughout the year.